Reinforcing the mundane

With credit to Thomson, here is their current in-flight safety video. As a frequent traveller I can certainly confirm that if there is one thing that goes right over your head, it is the in-flight safety demo. Well just take a look at what they have done with it. Another very, very good piece of work.


…. and here’s another attempt to do much the same thing in a more “adult” way. Great fun, but a little distracting, I’d argue. I’ve actually watched this clip a few times, always for the wrong reason. At Capable People we understand the challenges that training brings and applaud anybody that tries to make it both fun and effective. However there is a balance to be struck. It is possible to get carried away with the performance and lose the message. My feeling is that this is what happens here. I’ll still give them 5 for effort, though …


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4 Responses to Reinforcing the mundane

  1. Ashok Deobhakta says:

    Nice one. Really innovative. Learning point for Trainers also.

  2. Shaun says:

    Thanks for taking the time to read my post, Ashok. Thomson have come up with a couple of excellent training videos that have caught my eye. They obviously have some very creative people on board

  3. Dave Dunne says:

    Nice to see this being done in a slightly unusual way. A good way to make you pay attention to something you’d usually ignore.

  4. Shaun says:

    Thanks for taking the time to read the blog and comment, Dave. So far as “paying attention” goes, I think the Thomson effort probably still retains its intended instructive purpose. The second effort, creative though it is, would probably get (particularly male) passengers paying the wrong sort of attention.

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